A new “Generation”

One of my latest “green searches” has been to find a replacement for all of my current detergents – laundry detergent, dishwashing liquid and dishwasher detergent. A friend told me about all of the super harsh (and harmful) ingredients in Cascade and it really got me thinking.

The problem is this: many of these detergents contain phosphates – it’s a naturally occurring substance, but if too much of it gets into waterways, algae and phytoplankton feed on it and reproduce in


massive numbers, causing an algae bloom. I don’t want to get too technical, but what it boils down to is that the algae produce neurotoxins and these toxins may have severe biological impact on wildlife and they pollute the water supply.

As if that isn’t foul enough to convince me, I took into consideration that additives, like perfumes, color and brightening agents, increases the toxicity of detergents. And this is the stuff I’m using to wash my dishes, glasses, silverware…my clothes, my CHILDREN’S clothes. I think about the residue and consuming those toxins or having those things linger in our clothes.

So, I’ve switched to a line of products called Seventh Generation. My husband is annoyed by them (back to that “no aroma so they don’t smell clean” issue…but he tolerates them…followed by a head shake and an eye roll!) They’re readily available in my local, chain grocery store and, since I’m signed up for the grocery store discount card, the register often kicks out coupons for the products to the tune of $1 to $4! Niiiiiice!

These products are made of naturally derived cleaning agents. They are non-toxic, biodegradable and hypo-allergenic – no perfumes or dyes. And they work(!), as well as the other brands I just left behind.

On the back of every bottle they even give you some food for thought in this example: If every household in the U.S. replaced just one bottle of 50 oz. 2x ultra petroleum based liquid laundry detergent with our 50 oz. 2x plant based product, we could save 233,000 barrels of oil, enough to heat and cool 13,400 U.S. homes for a year!

They’re safe for the environment and they’re safe for my family. That’s all it takes to convince me.

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"Going green" has always been a part of my daily life. It began, as a little girl, when I helped my mom gather the recyclables and deliver them to a recycling center. It continues today, as a mom myself, when I teach my own children those same responsible virtues.

There are so many more facets of going green in the modern day, and the definition of the term reaches far beyond simple recycling. But going green isn't just about installing solar panels on your rooftop... it's about all the little choices that make the biggest difference. From food choices, to cleaning your home, to saving money on your monthly utility bills and consumption; the choices are vast.

However, there is a popular misconception that "going green" will "cost you green." We're inundated with green products, eco-friendly formulas, organics and mountains of options, making it seem that going green is an investment rather than an opportunity.

Well, I'm here to help dispel that myth and actually show you all of the ways you can live green, keep your family healthy, and benefit the environment without sacrificing anything, including your money.

When you make wise choices to gain the most benefit, relieve the burden on the environment, and save money to use elsewhere, everyone wins. You've already taken the first step. You've come here for help to make it happen.

Put these tips into action, and you will soon find that you can "save green" while you "go green"!

4 thoughts on “A new “Generation”

  1. OH, You Domestic Green Goddess! I am so proud of you and your questioning mind, if every one of us woke up and started paying attention like you, the world would change…and our clothing would not smell like anything when it is clean.

  2. Thanks for this info. We are doing a bit more over time and I shared this with anyone who finds our new blog (uh, 4 days old now or so). I will look for this product when I shop in our Philadelphia area.

    Apuchs last blog post..Green Clean

  3. Apuch – Glad you dropped by my blog. Visit anytime! 🙂 I’m glad you’re incorporating “green” into your business! And best wishes for your blog too!

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