Recently I approached a few local drugstores and asked them what they do with their outdated magazines. (I was hoping to set up a program where I could pick-up those magazines or have them delivered to the paper recycling dumpster behind my kids’ school so they could earn money from the recycling company.) Unfortunately I was told that they remove the covers, return them to the publisher for credit and are told they MUST discard them in the trash dumpster….OUCH! TRASH dumpster, not recycling dumpster.
Sadly, this is the fate of many magazines. In fact, about 60% of magazines remain unsold and are destine for this same misfortune!
I’ve also recently taken inventory of how many magazines make their way into my own household and, let me tell you… it’s time to make a change! We not only receive magazine subscriptions, but also print publications for every local organization we’ve joined… from the Zoo, to the Natural History Museum, to the Science Center!
There are definitely better options. More and more magazines are becoming available in e-formats, digitally delivered right to your computer, iPhone or iPad. Check Zinio.com or emagazines.com to see if your “favorite reads” are available. For all those other publications, a quick glance inside (typically around the publisher’s information) will often turn up an option to actually receive the publication digitally… all you need to do is digitally subscribe! And if you don’t want it, UNsubscribe or opt out!
I assure you, once you take a look at all those un-read magazines piling up, you’ll realize you can make a change too!