Going green can be a long process…it certainly doesn’t happen overnight, in a week, or even a month, without massive changes and a lot of expense.
You can’t just take everything from the cupboards, cabinets and under the sink and toss them. (Wouldn’t that be contradictory… just blobbing it all down the drain!) And sometimes it’s really difficult to leave behind those products that you’ve given your loyalty to for so long. But don’t you just wonder… what have I pledged my allegiance to?
They have researched, reviewed and rated over 61,000 (!) personal care and household chemical products for safety, health and green criteria, so they’re making it easy to find products that are right for you and good for the planet. Can you believe no one else has done this! You can “verify” manufacturer claims, “identify” the content and make a “green-ified” decision… Finally, a central resource for seeing what’s behind the label instead of trusting what the label tells us we need to know!
And they don’t just pan some products…they actually give you alternative choices. It’s really hard to explain how much great info they give you, but they even rate the companies that manufacturer the products – if their products are good, but their business practices stink, they let you know. You really have to try it…
Isn’t it great to sometimes land on the ground floor of something new and cool. Congratulations… you have landed!
(if you feel compelled, this is a video of the creator of GoodGuide talking about the site at TechCrunch50 earlier this month — Click here.)