Okay….so another unfortunate by-product of my former “advertising life” is presentation, presentation, presentation!
I have a difficult time accepting products that look like someone mixed it up in a bucket in their basement, poured it in a bottle and slapped a label on it. Unfortunately, perception is reality.
In my heart, I want to accept the new green products that are hitting some shelves and especially online stores, but they’re difficult to embrace when they just don’t have that visual appeal. Is that shallow? I don’t know. Maybe a little bit, but when I’m slathering it all over my kids, washing their clothes in it and spraying it on a surface I know they’ll touch at LEAST 20 times a day, do I really want it to come from some scary-looking bottle with hokey-looking graphics and not a whole lot of explanation about what I just bought…AND slathered all over my kids, used to wash their clothes or sprayed on the surface that they ended up touching 40 TIMES that day?!?!? I guess that’s what we’re doing when we buy the old faithful stand-bys that we’ve believed we could trust for so long. “Mom used it and I’m okay, so it must be fine, right?” Unfortunately, wrong.
(By the way…why are so many of the great looking products found online out of the U.K.? I’d love to try them, but shipping charges?…Yikes!)
I look forward to a day when those old stand-bys (full of toxic ingredients) get forced aside because we won’t accept them any longer. That day is coming, but many of the newer green products are already in bad need of a makeover so they give us a new sense of comfort about accepting a change.