Is it really green?

Sometimes it seems so difficult to find the organic and earth-friendly products that I’m searching for. Not because they don’t exist, but because my “former life” has left me a bit cynical.

Having a career in advertising makes you realize that the right words and images can make anything look terrific. Believe me, I’ve been a part of working magic on campaigns where you knew the product was mediocre, at best! (Industry friends…you know what I mean!) And now, ironically, I find myself really, seriously looking for products that are important to me and I don’t know who or WHAT to believe sometimes.

And also believe me when I say that it’s so easy to get around the guidelines of a product and say “natural”, “organic” and “eco-“ that it honestly leaves you wondering what’s true and how much is a smoke screen to tell you what you want to hear. The mainstream commercial manufacturers are slamming products onto grocery store and retailer shelves and they want us to feel that we can trust them, but can we? I almost feel like they are just jumping on the green bandwagon, but their products aren’t really as green as they should be, or as green as they lead us to believe.

In all honestly, I want to see labels that say “we swear this is 100% earth-friendly, organic, chemical-free, non-carcinogen, bio-degradable, and will spread world peace.” Okay, maybe the world peace part is a little much, but all the rest, I really mean. And I want the words to be absolutely true.

Good luck to us. It just isn’t as easy as it should be.

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"Going green" has always been a part of my daily life. It began, as a little girl, when I helped my mom gather the recyclables and deliver them to a recycling center. It continues today, as a mom myself, when I teach my own children those same responsible virtues.

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4 thoughts on “Is it really green?

  1. I know how hard it is to find products to trust, most companies are trying to be green friendly, unfortunatly its usually the green in your wallet. But I guess trial and error is the way to get what you want. I think also you can make your own eco-friendly cleaners from household acids and bases…im gonna do a post about that soon, you should look it up if you are intrested…its cheaper too!!!

    JCs last blog post..Which organic produce should I buy?

  2. I agree, when I see products that say like more green or better for the environment are usually just a very small portion so they can say that when in actuality they could be doing a lot more and possibly making the entire product green. The problem is that costs money and companies aren’t in business to spend money.

    Bryns last blog post..Facebook has officially caught up to Myspace

  3. It is interesting…after meeting Rebecca Reynolds, the President of Cleveland’s own Green Clean, I became convinced there was a better way. Honestly, I clean my house using only baking soda (base), white vinegar (acid), borax, and castille soap. I polish my wood with walnut oil. I often use a drop or two of various essential oils just to make the vinegar and baking soda have a nice scent. I do use Method’s laundry detergent (and NEVER a dryer sheet). I live with two dogs and two cats and my house never smells like animals.

    I was shocked when I discovered that it is actually easier to clean the shower with baking soda than any store bought product I’ve used. Nothing works better on stainless steel. You just have to be sure to spritz off the metal with a little white vinegar and wipe it down if you want to get rid of the remnants of the powdery residue.

    Be well…Elaine

  4. JC & Bryn – I agree and look forward to the time when green products are not only mainstream, but they’re also preferred by the majority. Result: prices go down! And I’ll be looking for your post, JC.

    Elaine – great pointers. I’ve really been thinking about what would be better for me…buying green cleaners or making my own! Thanks for more food for thought!

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