First of all, this has absolutely nothing to do with “Purple Rain”(!), but everything to do with saving cherished tropical rainforests!
The Prince’s Rainforests Project (as in Charles, Prince of Wales) was started in 2007, but is being given a big push by the release of this new PSA. If it takes royalty and celebrities to get a cause noticed, I don’t care… I’m all for it, as long as the cause DOES get noticed and positive steps are made. I think this will appeal to kids too… take a look.
The mission of this project is to create public awareness, work with governments, businesses and non-profit organizations to find a solution for deforestation, and find sources for funding. This global effort is aimed at getting top level support from nations around the world.
Saving these tropical rainforests is so critical because they absorb about a fifth of all man-made CO2 emissions, and we all know how CO2 affects climate change. In fact, these forests are often burned down, which releases all of the CO2 they have stored back into the atmosphere, as if they had never existed. And this doesn’t even consider the fate of the animals that call these forests home.
And when you take a look at The Prince’s Rainforests Project site, be sure to watch the counter at the top of the page. In the time I spent reading one page on the site… 445,129 square meters of rainforest were destroyed. How horribly sad.